Sweets and snacks
From a rainbow of flavored chocolates to regional treats, Japanese sweets and snacks are tasty, and great to look at. Various kinds of snack foods became widely sold more than a century ago when Western-style sweets started to be made in Japan. This time on Japanology Plus, we explore how these treats are woven into Japan’s way of life. Our expert guest, Eiichi Futatsugi, is well versed in the marketing and culture of Japanese snacks and sweets.